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BRAND CULTURE

Brand positioning:Dongli is committed to becoming the world's leading power product service provider.
With a global brand as its positioning, it focuses on independent research and development and innovation of power products to meet the needs of different customers and markets, and aims to create a comprehensive power brand in multiple application fields and become the world's leading first-line product service provider.

Brand origin:

In the global lighting industry, Zhongshan Ancient Town, as one of the birthplaces of the lighting industry, has an important industrial position and development momentum. Since the 1980s, the lighting industry has gradually entered Zhongshan, Guangdong, with the pace of Zhejiang merchants moving south, and has become a key industry in Zhongshan Ancient Town. After more than 20 years of rapid development, Zhongshan Ancient Town has become one of the world-renowned lighting industry concentration zones, playing an important role in the global lighting supply chain. Since 2004, the lighting industry has gradually completed the transformation from energy-saving lamps to LED lighting. The lighting industry has officially entered the LED era, which has led to a sharp increase in the demand for LED driver power supplies and lighting supporting products, thus starting the rapid development of the LED lighting industry for more than ten years.

In the face of this unique historical opportunity, Mr. Li Jin, the founder of Donling Power Supply, keenly observed the market demand and seized the development opportunities of the industry. In 2009, he founded the predecessor of Donling Power Supply, "Zhongshan Guzhen Lingling Electronics Factory", in Guzhen, Zhongshan, with the brand "DONE" (translated into English as Donling), and officially entered the LED lighting driver power industry. Looking at the development trend of the global lighting industry, we are well aware that only high-quality LED driver power products can help the lighting industry bloom with the glory of the times and give Donling the opportunity to step into the door to realize its ideals. Therefore, Donling has been carrying the vision of "being a century-old enterprise and striving to become the top three in the global lighting power industry" since its inception.

BRAND CULTURE

"East" The word "direction" refers to the direction of the rising sun, which means that Donling Power has officially entered the LED lighting driver power industry, just like the rising sun, shouldering the great mission of the future. Use high-quality LED driver power products to help the lighting industry shine in the era, and let the smart lighting power illuminate the beautiful life of the city.

“Ling” The name is the abbreviation of the predecessor of the original Dongling Power Supply, "Zhongshan Guzhen Lingling Electronics Factory". "Ling" is taken from an annual herb. Although its life cycle is short, it grows out every year, year after year, and continues to expand its population and territory. The fruit of the water chestnut, "Lingjiao", also represents the meaning of unyielding, surpassing, and striving for the first place, which embodies the brand founder's expectation for the company to "continue to thrive year after year, unyielding, and strive for the first place".

Brand trademark “DONE” ，The word mark "D" is taken from the first letter "D" of the pinyin of "Dong" in Donling as a creative element, and the dynamic arcs converge into the "D" shape, conveying the unique charm of China's oriental culture, which is shining, smart and individual. "D+ONE" represents Donling Power's desire to become the customer's preferred outdoor lighting power solution provider, with the vision of "building a century-old Donling and striving to become the top three in the global lighting power industry."