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BRAND CULTURE

Brand Positioning: 

Done Power–Committed to Becoming a Global Leading Service Provider in LED Drivers

Positioned as a global brand, Done Power focuses on independent R&D and innovation in LED driver products to meet the diverse needs of clients and markets. Our goal is to build a comprehensive LED driver brand spanning multiple application fields and become a world-leading first-tier product service provider.

 

Brand Origin:

In the global lighting industry landscape, Zhongshan Guzhen holds a significant industrial position and developmental momentum as one of the birthplaces of the lighting industry. Since the 1980s, the lighting industry gradually made its way to Zhongshan, Guangdong, following the southward expansion of Zhejiang merchants, eventually becoming a key industry in Guzhen. After over two decades of rapid development, Guzhen has emerged as one of the world’s most renowned lighting and decorative lighting industrial clusters, playing a pivotal role in the global lighting supply chain.

 

Starting in 2004, the lighting industry underwent a transformation from energy-saving lamps to LED lighting, officially ushering in the LED era. This shift spurred a surge in demand for LED drivers and related lighting accessories, marking the beginning of over a decade of rapid growth in the LED lighting industry.

 

Seizing this unique historical opportunity, Mr. Li Jin, the founder of Done Power, keenly observed market demands and firmly grasped the industry’s developmental momentum. In 2009, he established the predecessor of Done Power, "Zhongshan Guzhen Lingling Electronic Factory," in Guzhen, Zhongshan, under the brand name "DONE" (translated as Done Power), officially entering the LED lighting driver industry.

 

Reflecting on the waves of development in the global lighting industry, we understand that only high-quality LED driver products can help the lighting industry shine with the brilliance of the times and pave the way for Done Power to realize its ambitions. From the very beginning, Done Power has embraced the vision of building a "century-old enterprise and striving to rank among the top three global players in the lighting LED driver industry."


BRAND CULTURE

The character "Dong" symbolizes the direction of the rising sun – a metaphor for Done Power's entry into the LED lighting driver industry. Like the morning sun ascending with radiant promise, we embrace our mission: to empower the lighting revolution with excellence. Through premium LED driver solutions, we fuel the industry's brilliance, enabling smart lighting systems to illuminate cities and enhance modern life.

The character “Ling” originates from the abbreviated name of Done Power's predecessor—Zhongshan Guzhen Lingling Electronics Factory. "Ling" refers to an annual aquatic plant (water chestnut) that, despite its short life cycle, reliably regrows year after year, continually expanding its presence and territory. Its fruit, the lingjiao (water caltrop), symbolizes resilience, breakthrough, and the spirit of striving for excellence—embodying the founder's vision for the company: "To renew and thrive perpetually, To persevere and lead fearlessly."

The “DONE” Brand Logo, letter "D" (derived from "Dong" representing "Dongling") is crafted with flowing arcs, embodying the radiant vitality of Eastern culture—both spirited and distinctive. "D+ONE" signifies our aspiration to become the preferred outdoor lighting LED driver solution provider, while reflecting our vision: "To build a century-old Done brand and rank among the global top three in lighting LED driver solutions."